SAP Branding Manager role in President's Office EMEA North (M/F) Job in Paris, France

Requisition ID: 152977

Work Area: Communication

Expected Travel: 0 - 20%

Career Status: Professional

Employment Type: Regular Full Time


As market leader in enterprise application software, SAP helps companies of all sizes and industries innovate through simplification. From the back office to the boardroom, warehouse to storefront, on premise to cloud, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable customers to operate profitably, adapt continuously, and grow sustainably.

EMEA Branding Manager supports the Regional Leadership Team by driving SAP´s brand planning and steering processes, providing transparency through establishing a comprehensive corporate branding, supporting campaign management, positioning SAP as THE Cloud Company and supporting business decision making as well as execution of SAP´s strategy.


The Office of Regional President EMEA North is charged with protecting and enhancing the reputation of SAP among internal and external audiences. To that end, the brand manager strives to position SAP as the world’s leading business software solution provider, recognized thought leader, responsible corporate citizen, as well as employer, business partner, vendor, and investment of choice. In addition the communications function supports sales of SAP software solutions and products, informs employees about strategy, performance and execution and drives employee engagement.

Branding programs are geared towards influencing SAP’s primary audiences -- customers, employees, government officials, and partners either …

indirectly via influencers such as Media (print, online, broadcast), Bloggers, Industry Analysts, or

directly as in the case of our communication with employees, managers and government representatives.

“Customers” of SAP’s brand function are therefore both the internal stakeholders representing SAP’s business, our employees, and the relevant external influencers.

In that context, the brand manager within the Office of Regional President EMEA North is responsible for planning and driving the execution of communications & online activities across these multiple audiences.


The Senior Specialist in this function ….

Is part of the Office of the Regional President EMEA North based in Paris (Levallois)

At the Senior Specialist level this job includes hands-on media relations, employee communications, executive communications for the regional president responsibilities (developing and sharing content, shaping channels, and reaching out to audiences), as well as working closely with team members to support cross-regional and corporate activities and topics .

Major Responsibilities include:

  • Provide Marketing & communications counsel to the regional president, regional leadership and the employees of the region

  • Create thought leadership awareness in the media and ensure the global and regional priorities are adhered to deliver a strong rolling volume of media coverage and message penetration

  • Build and strengthen a network of regional/national media contacts and media categories (online, print, social media, broadcast, business, trade and verticals)

  • Support in developing a story pipeline that strengthens SAP’s public profile with regard to business strategy, innovation and thought leadership as well as leading market position in business software

  • Engage and manage external agencies, providing clear direction and focus to ensure alignment to global and local messages and ensure message and media training for industry and product spokespeople

  • Develop a Marketing & communications plan and provide regular updates to progress against plan goals as well as defining and managing budget requirements

  • Drive regular communication channels and work with regional teams to provide content for regular company updates or Town Hall meetings, ownership of the EMEA field kick-off content.

  • Ensure crises are managed, coordinated and escalated to region and Global Communications leaders where necessary

  • Manage internal communications that focuses on consistent and engaging messaging for employees – working strongly with HR and business leaders based on the ragional business plan and company vision to create consistent key messages WORK EXPERIENCE: 10 years Experience in design and implementation of Marketing & communications concepts and plansExperience in Marketing & communications to more than one influencer type (media, bloggers, analyst, governments officials, employee communications)Experience in story-telling and copy-writingExperienced in handling confidential materialExperience in providing communications counsel to executives EDUCATION AND QUALIFICATION / SKILLS AND COMPETENCIES: French is either your native language or you have excellent French writing and editing skillsEnglish is also required and German is a plusCollege and/or University Degree desired (or equivalent education)Professional communicatorSelf-motivated and team orientedFlexible and able to cope with stressUnderstanding of IT marketEditorial experience a big plusAbility to transform corporate strategy into powerful messages for various Marketing & communications disciplines


To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team (Americas: or , APJ: , EMEA: ). Requests for reasonable accommodation will be considered on a case-by-case basis.

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