Oracle Customer Engagement Marketing Director, France in COLOMBES Cedex, France
Customer Engagement Marketing Director, France
Cloud Transformation Marketing – Customer Engagement – Role Description
We are looking for a creative and driven Modern Marketer to lead our Customer Engagement programs in France as part of our Western European South region. Our mission is to inspire our customers to innovate and transform with Oracle in the Cloud and promote their advocacy and success.
In the world’s largest companies today people increasingly expect to learn about the capabilities and credentials of a company its products and services from their peers and trust recommendations from their business networks far more than sales and marketing of a vendor. With 60% of the buying cycle now being carried out in a self-guided manner through invisible research, word of mouth influences as much as 20-50% of B2B purchase decisions and is responsible for directing where people go and who they speak to in order to complete the final 40% of their buying journey.
It is well understood that referred customers cost less to acquire, are less price sensitive and happy customers are repeat buyers who typically spend twice as much and stay up to five longer than normal customers. The race to the cloud intensifies this behavior change, as products become services that can be switched on quickly, but just as easily turned off.
The role of Customer Engagement marketing is to craft transformational agendas with our largest customers leading to significant SaaS, PaaS and IaaS business. We do this by understanding individual customer strategies, knowing individuals’ challenges and aspirations, collaborating with them based on joint understanding and trust so that we can co-create their future business capabilities and support them through go-live success while laying foundations for advocacy.
The Key Accounts form the top 2 tiers of the global Oracle 2000 market segment and represent in excess of 70% of the worlds IT purchase. Our focus is senior executives and their teams within this market segment who influence and make purchase decisions and to ensure they receive a superior ownership experience.
This is an exciting opportunity to join the #1 Cloud Company globally and play a key role in a team of dynamic and passionate marketers. This role will report to the Senior Director of Customer Engagement Marketing in EMEA and ideally be based in France, for example our Colombes office nr. Paris.
As a key member of the Customer Engagement team, you will work closely with your Customer Outreach and Customer Advocacy colleagues and the wider Key Account programs to:
Understand individual customer strategy, challenges and aspirations
Influence and learn from a defined set of customer stakeholders
Define a customer engagement strategy and marketing plan
Build long-term mutually beneficial relationships based on joint understanding and trust
Co-create our future business capability together in line with our Strategic Cloud,
Business Transformation and Digital Innovation perspectives
Inspire them to think and feel positively about Oracle and do things differently with us
Lay the foundations for becoming a strong advocate of the Oracle brand
The Cloud Transformation Marketing team includes Customer Outreach, Customer Engagement and Customer Advocacy disciplines – all with slightly different roles and responsibility but all working in sync to ensure we take our customers on a consistent and superior ownership journey.
The Customer Engagement remit in that journey is to:
Define the customer engagement strategy, goals and objectives
Understand intent, propensity to buy, social and account intelligence to inform and build a customer specific marketing plan
Craft customer specific perspectives based on message hierarchies, storyboards and storytelling principles
Communicate value - Plan and manage customer value communications programs
Orchestrate engagement - Plan and manage multi-touch and multi-level customer engagement programs
Identify and exploit the most effective channels and programs that help us create and deepen relationships
Monitor, measure, review and report on key outcomes
Communicate progress, results and contribution to the business in terms of external and customer impact
Help change the internal culture, behavior and DNA of Oracle employees to think advocacy first
Knowledge of the marketing discipline especially enterprise, account-based, advocacy and digital marketing
Understanding of Cloud-based SaaS, PaaS and IaaS marketing principles
Data-driven approach to marketing taking the guesswork and intuition out of the equation and relying on data, insight and the ability to make informed decisions with certainty together with actions with certainty
Knowledge of inbound and outbound digital marketing strategies – web, search, social, nurture, direct and relationship
Enthusiastic, open, flexible with an outgoing personality and strong personal drive
Collaborative and customer-centric in nature with the ability to facilitate groups, be the main liaison and leverage the combined strength of Oracle
Ability to perform in high-paced and sometimes high-pressure environment
Communicate with impact to openly and effectively influence others
Excellent verbal, written and interpersonal skills
Natural networker with ease of interaction with individuals and groups
Comfortable working directly with and managing senior executive schedules
Management and Leadership
Lead by example and inspire your colleagues in order to deliver business results
Project planning and execution skills, with a strong sense of project ownership and ability to anticipate possible obstacles and deliver viable solutions
Organizational skills with the ability to prioritize, multi-task, manage time effectively and keep schedules and projects in order and on track for completion
Managing events with multiple stakeholders, roundtables and organization of executive meeting schedules
Coordinate multiple stakeholders and agencies to provide superior experiences for our customers
Work globally to maximize the opportunity made available to us by corporate initiatives
Strong business knowledge with an analytical competency
Management of data and records with a program for enrichment
Ability to focus on the detail as well as the bigger picture
Ability to research and evaluate options in order to make timely business decisions and solve business problems with sound judgment
Budget estimation, planning and management
Results driven, individual contributor with a team ethic
Define our competitive edge in order to drive competitiveness and innovation
Be a change agent focused on driving and responding to change
Use of intuition, experience and insight to visualize, design and implement innovative programs for our customers
Work with 3rd party agencies to push creative barriers in communicating and building relationships with customers
Detailed Description and Job Requirements
Development and implementation of business plans, marketing strategy, and forecasts for a product/service or vertical market.
As a product analyst you will participate in every stage of the product life cycle to ensure product meets the needs of users. Drive the implementation of programs in support of the marketing strategy, business plans, and forecasts for assigned product lines. Maintains current status of customer specifications for existing and future products. Identify, evaluate, and recommend marketing opportunities in support of product line objectives. Drive product functionality delivering high quality product documentation. Lead products through scheduled release assisting others to manage commitments and resources. Measure and report progress and review deliverables.
Acknowledged authority within the Corporation. Provides leadership and expertise in the development of new products/services/processes, frequently operating at the leading edge of technology. Demonstrated product/project management experience. Ability to work with Executives. Strong interpersonal skills. Excellent written and verbal communication. Demonstrated product/project management experience. Creative, energetic, and enthusiastic. Team player. Experience using or implementing Oracle, SAP, or Peoplesoft applications. Basic HTML and web technology skills a plus. BA/BS/MBA degree.
Location: FR-FR,France-COLOMBES Cedex
Job Type: Regular Employee Hire